Recommended Instructional Materials System RIMS


Item Details

ISBN
9781133962489
Series
Marketing
Title
Marketing
Publisher
CENGAGE LEARNING
Publisher Website
http://www.cengage.com http://www.cengage.com
Copyright
2016
Author
Burrow/Fowle
Price
$80.50
Media Type
Textbook
Adoption Type
Recommended Teacher Resource
Contract Period
July 1, 2015 - June 30, 2019
Independent Evaluation
There is a teachers edition and student edition.  

The books cover the standards and objectives relativley well but not fully. Many concepts are mentioned and covered but not in enough depth. For instance, the role of goverment is mentioned in a paragraph but does not contain the detail the standards cover. 

The assessments in this book are sub par. They are not very in depth, the book is mostly mutiple choice and true false. When there are essay or response questions they are related to DECA. The book does a good job using DECA Prep for examples and role play information. 

The pictures, examples, and real life scenarios seem old and outdated. It seems as if Clip Art is mostly used. 

There are cross curricular activities at the~end of every chapter, as well as four pages in the back that are full of business math functions and ratios. 

The book is very "wordy." It seems almost as if it is written for the college level. There are many definitions and pages with no visual~content. 

Supplemental Items

ISBN Description Price
9781285053714 Instructor's Wraparound Edition Free 1:25 $127.50
9781305279568 Cengage Learning Testing Free 1:25 $50.00