Recommended Instructional Materials System RIMS

Item Details

Fashion Marketing & Merchandising
Fashion Marketing & Merchandising
Publisher Website
Media Type
Adoption Type
Recommended Primary
Contract Period
July 1, 2015 - June 30, 2019
Independent Evaluation
Fashion: Marketing and Merchandising is a comprehensive text that covers a variety of topics and is well aligned with Fashion Merchandising but could also be used to teach Fashion Strategies. Even with the upcoming changes in the core, this text should still adequately meet the needs for Fashion Strategies, Fashion Merchandising and Advanced Merchandising classes. The text addresses Basic Fashion and Business Concepts, Textile and Apparel Building Blocks, Designing and Producing Apparel, Retail~Business Fundamentals, Strategies for Retail Success, Fashion Promotion, Fashion Business in Today's World, and Your Future in the Fashion Industry. 

Information found in this book is current and in-depth. The graphics and photos are up to date and engaging. There are a variety of charts and graphs that improve understanding of the text. The sections on textiles and careers are especially well done. The caution to consider when adopting this book is that it is written more to a college than a high school audience. It will be challenging reading for some of the freshmen and sophomores that might be enrolled. Also to consider - information on fashion history is minimal and will need some supplementation. 

A companion student workbook was available for review. It consists mostly of fill in the blank worksheets and puzzles which encourage review and retention but do not challenge application or higher order thinking. 


Fashion Merchandising (pdf)
Fashion Merchandising (pdf)

Supplemental Items

ISBN Description Price
9781619604957 Fashion Marketing & Merchandising Online Text 6yr $67.50
9781619604971 Fashion Marketing & Merchandising Workbook $16.50
9781619604988 Instructor’s Resource CD free if sold with 25 texts $195.00
9781619604995 ExamView Assessment Suite free if sold with 25 texts $186.00